Normally, the first Christmas commercial I see comes with a cry of ‘No, its far too early for this’. But this year, the first Christmas commercial I saw was the Littlewoods Christmas Advert for Littlewoods Ireland and I actually liked it.
Now, part of the reason why I liked it was because they used the Queen song, “Those were the Days of Our Lives”. The song was written by Roger Taylor about his kids and it was on Queen’s album Innuendo. It’s a very emotive song and therefore fits perfectly, as it is all about looking back. (As an aside, the video for that song was the last time Freddie Mercury was on camera, and today 24th Nov is the anniversary of his death).
Anyway, I really liked this commercial because it focused on the real joys of Christmas. The soft lighting, cheeky grins from kids stealing chocolate, everyone decorating the Christmas tree, putting out mince pies for Santa and of course the excitement coming down the stairs on Christmas morning. There is also a flashback moment when mum and dad are seen as kids. The tagline ‘You never forget how it feels…. to be a child at Christmas’.
I know John Lewis every year has a great Festive commercial, this year’s dog is no exception. But I think Littlewoods Christmas commercial has given them a run for their money,
Take a look at the Littlewoods Christmas Advert / commercial below. What do you think?
The adverts which Littlewoods produce on the run up to the festive season are all about creating an atmosphere. I think this advert does this. The Littlewoods advertising campaign over the past few years have been incrementally better and better each year. I hope you like this particular advert and who knows what they will produce in the years to come. Take a look at the video above and let me know what you think.