Its been a while since I posted a Search Engine Optimisation (SEO) post and this is quite a useful one for choosing your SEO Keywords or Key-Phrases for you TITLE, DESCRIPTION and BODY content. This tool from Google is called “Google Trends” and it allows you to view relative search volumes and seasonal keyword search trends between two or more keyword phrases. For example if you want to see how people are searching on the web, you can include these keywords into Google Trends and leave it do its work. Below, I have done a search for Golf Course, Golf Club and Golf Links for the past 12 months using the Irish Datacentres. Golf Club and Golf Course are usually the same thing in reality, but what do people search for?
This can show that Golf Club is used more than Golf Course. This is important when choosing your SEO Keywords. So if you are a Golf Course you can choose to go for the most searched term “Golf Club” or the less competitive term “Golf Course”. Selecting a less competitive search term can help you when you setup a website. If you are promoting a very competitive keyword, e.g. “music download” which is the second most competitive keyword term, you can try combine this into a niche 3 word phrase, e.g. “classical music download” , “free music download” or “irish music download”. You can then use Google Trends to see which keyword combination would be best for you. If you were to search for something like “Festival” or “Mothers Day” you would be able to see the annual trends for these terms, which may be interesting for you when selecting keywords for your business website. This is only one use for Google trends and there is much more that this system offers. For a bit of fun, take a look at this Google Trend : LINK It shows how talk of Recession is going down and Cheating is going up. Especially a huge spike , dated November 19th, when Theirry “Le Cheat” Henry decided he wanted to take up Gaelic Football for a few seconds. Play around with Google trends and you should find some uses to assist your SEO Keyword Research.