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WordPress SEO – Some Simple Tips for better SEO

WordPress SEO – Some Simple Tips for better SEO

WordPress & SEO

I just learned of something WordPress SEO related which might be hampering your attempts to get good levels of traffic to your site if you are using WordPress. This is a great WordPress SEO tip.

One of the best things about WordPress is that you can add a category or two to your post. It turns out that listing your blog post under more than one category might be considered as duplicate content in Googles eyes and your site may be penalised.

I will be posting under only 1 category for a while to see if this helps with the site traffic / SEO on the site.

Any comments – please add them below to discuss the search tricks you use for WordPress SEO. I am trying this on this site, shanemcdonald.ie and hopefully, it will help my SEO efforts.

Also, if you are adding Tags to your site and you have tags which only have one or two posts this could cause issues also. Consider this, your site has 300 posts and you have a blog post with a recipe and a WordPress tag called ‘recipe’. If this tag has never been used on your site apart from this one time, then this tag remains with 1 post attached to it. This doesn’t really have any real impact on your site’s SEO. Perhaps a better approach might be to add this into a tag such as ‘Lifestyle’ or ‘Food’ which might have a higher post count.

If you are working on your WordPress sites SEO then you should also consider SEO plugins such as Yoast or the All in One SEO plugin. I have used both plugins but I can tell you that Yoast works a bit better for my 3 sites. Yoast SEO plugin for WordPress also connects to Google Search Console. As a result, your WordPress SEO can benefit from things like Google and Bing Authentication and also notifications about soft 404 errors and much more.

One final SEO tip for WordPress users is to install caching and speed optimisation plugins. Take a read of this blog post ‘How to setup WordPress caching and image optimisation your website‘.  I saw an improvement in Bounce Rate reduction and also organic SEO visits. Search Engine Optimisation is an ongoing thing for bloggers and website owners and WordPress has many features to take the pain out of this for you.

If you have any comments on website or WordPress SEO Tips please leave a comment below. 

Google Trends for SEO Keyword Research

Google Trends for SEO Keyword Research

Its been a while since I posted a Search Engine Optimisation (SEO) post and this is quite a useful one for choosing your SEO Keywords or Key-Phrases for you TITLE, DESCRIPTION and BODY content. This tool from Google is called “Google Trends” and it allows you to view relative search volumes and seasonal keyword search trends between two or more keyword phrases. For example if you want to see how people are searching on the web, you can include these keywords into Google Trends and leave it do its work. Below, I have done a search for Golf Course, Golf Club and Golf Links for the past 12 months using the Irish Datacentres.  Golf Club and Golf Course are usually the same thing in reality, but what do people search for?

Google Trends for SEO Keyword Research - SEO Tool This can show that Golf Club is used more than Golf Course. This is important when choosing your SEO Keywords. So if you are a Golf Course you can choose to go for the most searched term “Golf Club” or the less competitive term “Golf Course”. Selecting a less competitive search term can help you when you setup a website. If you are promoting a very competitive keyword, e.g. “music download” which is the second most competitive keyword term, you can try combine this into a niche 3 word phrase, e.g. “classical music download” , “free music download” or “irish music download”. You can then use Google Trends to see which keyword combination would be best for you. If you were to search for something like “Festival” or “Mothers Day” you would be able to see the annual trends for these terms, which may be interesting for you when selecting keywords for your business website. This is only one use for Google trends and there is much more that this system offers. For a bit of fun, take a look at this Google Trend : LINK It shows how talk of Recession is going down and Cheating is going up. Especially a huge spike , dated November 19th, when Theirry “Le Cheat” Henry decided he wanted to take up Gaelic Football for a few seconds. Play around with Google trends and you should find some uses to assist your SEO Keyword Research.

What it Means to be Listed again

What it Means to be Listed again

The Website is Listed on Google Again

Just a demonstration of where the traffic on the site was, compared to where it is today.

The image below is from Statcounter, the green line is PageViews and the Blue is Visitors.

Traffic Details for the past 30 days - view the most recent days, and traffic is up over 340%

Traffic Details for the past 30 days – view the most recent days, and traffic is up over 340%

I’m just glad this is finished with and I can start adding a bit more content ! Being listed on Google again means I am now seeing more traffic on the website. When you have a website and you see a traffic drop it is alarming and also a bit sad. You put your life and time into your website and if you are not listed on Google or get de-listed you feel you have lost everything.

I’m delighted to be listed again and it is onwards and upwards for Shane’s Website again.

 

 

This is an old post which was originally on my old shanemcdonald.org site and now resides here on shanemcdonald.ie