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Shane McDonald

Shane McDonald is an experienced digital marketer with over 22 years experience in programming and online technologies, and is also a blogger, photographer and musician.

What I Do – My Professional Biog

My professional background started in Software Development in C programming for a mobile data company. Later I transitioned to developing e-commerce websites in PHP/MySQL, working for myself for just over 5 years. I then got a chance to work for a major leisure brand as an E-Commerce Manager working on everything from PPC and paid search to website development and SEO, a role which I held for over 10 years.

I now do consultancy work in areas including e-commerce and online management solutions for many sectors. I work with a variety of technologies and systems, everything from PHP, Javascript, HTML to software such as Adobe Illustrator, Photoshop and Dreamweaver. I’m currently working on a custom built system which includes an Opera PMS integration designed as a Business Information System for Hoteliers. The API displays your hotel revenue and occupancy data in an easy to digest way while integrating your monthly budgets as a benchmark.

I also enjoy photography and you can check my photography portfolio on my award-winning photoblog which won Silver at the Irish Blog Awards in 2018.

As a musician, my primary instrument is piano but I also play the guitar. I play keyboards in a classic rock band called Custom160 (since March 2019) and I am Muslcal Director and Keyboardist with Queen Tribute band ‘Celebrating Queen‘. I also dep for other bands from time to time. My very popular Queen fan-site is also on this server, click to visit Shane’s Queen Site.

Follow Shane McDonald on Twitter on @MrShaneMcdonald , @ShanesQueenSite and @ShanesPhoto

Shane McDonald

I am Shane McDonald, an experienced digital marketer with over 22 years experience.

My background is in in programming, online marketing and online technologies including PPC, online display advertising, e-mail marketing, SEO and social media marketing and much more...


  • Web Development
  • Social Media & Community
  • Email Marketing
  • Blogging


  • PHP/MySQL/JavaScript
  • Social Media Strategy
  • Graphic Design
  • Google Analytics

  • E-Commerce Strategy
  • Search Engine Optimisation
  • PPC / Paid Search (Google/BING)
  • Video / Photography Production

Dedicated IT Professional

Shane McDonald

Dedicated IT professional with over 23 years experience in software development, programming and web design, in sectors including leisure, telecoms, print media, and creation of bespoke on-line services.

Comprehensive business / technical skillset with strong communication and analytical skills. This combined with a proven track record of over 130 projects and 90 websites completed over the past 19 years.

My Profile & Background

My background is actually in C programming, and I worked for a few years in the mobile telecoms sector in Dublin. I took a year out to work for Sensis in Sydney, Australia, finally I moved into the area of web development. I ran my own web development and online marketing company for over 5 years before moving to my current role in digital marketing.


My Qualifications

My main qualifications are B.Sc in Commercial Software Development from Waterford Institute of Technology, as well as a Masters in Business Innovation and Entrepreneurship. I recently completed a Professional Diploma in Digital Marketing with the Digital Marketing Institute, as my current role is in area of e-commerce, digital marketing, and social media marketing.

My Interests ....

I enjoy photography & over the past few years have developed my skills in that area. I mainly shoot landscape but I also enjoy food, travel & event photography. I also enjoy music; in 2015 I played on 2 stages at the Glastonbury festival, in 2016 I played 4 nights at Garter Lane Waterford with the Tramore M.S. production of 'Rock of Ages' and I'm currently working with a local band playing the best classic Rock as keyboard player.


Follow on Social Media

I'm active on social media and due to the background in photography I have a recent fondness for the Instagram platform as well as sites like 500px and Flickr. Follow me on Twitter, Facebook, Instagram, YouTube, LinkedIn ... connect with me below. I tweet daily but not too much, normally 7-13 tweets per day - I look forward to connecting !