Now that the World Cup is over, I’ve been looking at the website stats for my website. Overall, the World Cup saw an almost 200% increase in web traffic as people searched for match information and also running commentary of games in progress.
For the duration of the World Cup, June 12th to July 12th I had 63,100 Visitors to the site and 126,900 pages viewed. So for this year there have been 394,000 visitors to the site and over 854,000 page views generated – and hopefully there should be a quarter of a million visitors to the site, and 1,600,000 page views by the end of the year.
During the last month I would have thought World Cup topics would overtake other search terms on the site but not necessarily.
The top queries to this site were as follows – the keywords are linked if you want to read the actual sections they refer to.
Top 5 Referring Search Queries
4g iphone release date ireland / 4g iphone release date england / 4g iphone release date netherlands
keyboard chords list / basic keyboard chords / easy piano chords
guitar chords list / guitar minor and major chords
reading music for beginners
There were also some news items or local events which showed.
It seems that the popularity of the iPhone is mapped likewise onto the web and it shows how many people are searching for iPhone related items. With the iPhone 4G being released this month in Ireland and UK websites which have iPhone related information will see a rise in traffic.