I just learned of something which might be hampering your attempts to get good levels of traffic to your site if you are using WordPress.
One of the best things about WordPress is that you can add a category or two to your post. It turns out that listing your blog post under more than one category might be considered as duplicate content in Googles eyes and your site may be penalised.
I will be posting under only 1 category for a while to see if this helps with the site traffic / SEO on the site.
Any comments – please add them below to discuss the search tricks you use for WordPress SEO
There are millions of WordPress blogs around the world and if you host WordPress yourself you will know that there is often some maintenance to be done. But many people don’t know and therefore when things go wrong on their blog they are surprised to find out that there were things they could have done to prevent the downtime.
1) WordPress Plugins
Your hosted WordPress installation will have some plugins installed and from time to time these will be patched, improved and in some cases be given security improvements. You will know if an update is due on your WordPress plugins as a circle with a number will appear after the Plugins section on the left hand column of your WordPress Dashboard. Simply click into the Plugins section, select the plugins for upgrade and hit the Upgrade button. It is a straight forward process which is worth checking for every few days.
2) WordPress Installation Updates
Occasionally WordPress itself will be upgraded, at the time of writing this post version 3.4.2 of WordPress is the latest stable release. You will know if an upgrade for WordPress is available as it will be highlighted across the Top of your WordPress Dashboard. This Notification should not be ignored as it usually gives security improvements plus new features. The Upgrade process may include a database backup advisory so if you don’t backup your wordpress databases you should and there are some excellent plugins which allow you to do this.
3) Framework Updates
If you use purchased or 3rd party WordPress Themes, these may come with a Theme Framework. These framework updates are sometimes overlooked and people don’t even know they are there. Most often if you click Appearance -> Themes you may see an extra dropdown for Update Framework…this may also appear further down the Dashboard left column under Theme Options. you should always know what theme you are working with so that you don’t inadvertently delete or change settings for the theme – also if you are on twitter / the web you may see notifications or alerts for certain themes saying that updates are available for potential security loopholes etc.
This is one of the biggest problems on sites which have been attacked or hacked – people don’t set the correct permissions on files and folders. Setting permissions using chmod 777 which is read, write and execute for everyone is one way of asking for trouble. Its like leaving your backdoor open and wondering why you got robbed. There are plenty of tutorials online which explain file permissions and correctly set permissions allow WordPress and you (as the web admin) access, but no-one else.
5) Table naming and Admin usernames
One other way of protecting WordPress is when installing the system to avoid calling your tables wp_ and also by not allocating admin as the username but by choosing something else. This helps avoid attacks on known tables / usernames.
Hopefully these tips will help you maintain a safer installation of the worlds best Blogging software.
if you have a WordPress blog then you will be aware that from time to time plugins and WordPress itself require occasional updates to be processed. These updates fix security flaws and often provide extra functionality, all of which lead to a better and safer WordPress experience.
However, many people forget to update, leaving these security holes open to potential exploits. Once a WordPress blog is open to these exploits, the site is then open to being comprimised by a faceless hacker.
There is an excellent WordPress plugin called WP Security Scan which can help by prompting you to what might be wrong with your sites WordPress installation. Many website attacks are caused by automated tools which try and determine software versions before launching exploit code. WP Security Scan removes your WordPress blog version in order to discourage some attackers and to mitigate virus and malware programs which rely on software versions.
WP Security Scan checks your WordPress website/blog for security vulnerabilities and suggests corrective actions such as:
- File permissions
- Database security
- Version hiding
- WordPress admin protection/security
- Removes WP Generator META tag from core code
You can also visit the WebsiteDefender Blog for more information.
If you haven’t updated your version of WordPress, then do so now!
If you haven’t installed WP Security Scan, thats ok, but don’t say I didn’t warn you!
If you have a WordPress blog and you don’t already have WordPress Stats installed, do so now and activate your Jetpack configuration while you are at it. WordPress Stats give a great insight into your blogs performance.
What you get with WordPress Stats…
- The past days traffic
- Recent search queries
- Top Posts clicked
- plus Incoming and OutGoing Links
You can get all this with tools like Google Analytics but if you run a blog on a static site its handy to know how the blog section is performing via this easy to use centralized tool.
WordPress Stats on ShaneMcDonald.org
I was able to see that June 21st 2010 was the busiest day on my blog with the blog post iPhone iOS4 Released Today – What Time GMT will iOS4 be released for Ireland and UK?? getting 485 hits on that day and the overall blog getting 889 hits that day.
The top 5 keywords on this site in the past 30 days are
iphone safari frozen , 353 hits
safari frozen on iPhone , 168 hits
ipod safari frozen , 114 hits
iphone 4 safari frozen , 71 hits
flight radar , 24 hits
The best month this year for the blog section of my site was June and July which raked in 7,400 page views per month.
What all these stats mean for your blog?
Analysing your web stats can help with your overall SEO (Search Engine Optimisation) as you can link words as anchor phrase keywords to posts or static pages which relate to that phrase. So if you are selling iPhones and you have a static page on your site with the latest iPhone5 models for sale, you could write a blog post discussing the merits and new features of the Latest iPhone5 which you have for sale and then link the word iPhone5 to the static page. By then monitoring the performance of the your website stats (both WordPress Stats and Google Analytics) you can see how well your post is performing and further tweaking may be required in order to get your page or blog post into the top 5 on Google or other search engines.
There is no point in having a site if you don’t check in monthly (or more often) to see how the performance of your site is doing. If things drop of a small bit it may simply the cyclic nature of your sector. If things drop off big time there may be a serious issue with your site e.g. you have been blacklisted or a section of your site may be hacked. Stats Programs allow you to check in and see how the site is doing and WordPress Stats is ideal if you have a WordPress Blog.
Where can I get WordPress Stats?
Visit wordpress.com and search for WordPress Stats. JetPack and a WordPress account will be required – all of which are free. Enjoy!
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WordPress 3.0 is now available for download with tons of exiting new features.
Watch the video from WordPress below on what has been added in the new WordPress release.
A Brief rundown on the features of WordPress 3.0 include New menus, new designs, better posting, nice default wordpress template called Twenty Ten, customistion of the Twenty Ten template, creation of short links, bulk plugin upgrades, huge revamp of the WordPress API, and much more.
You can get the full list of what’s changed in WordPress 3.0 at http://codex.wordpress.org/Version_3.0
WordPress 3.0 is available for download from http://wordpress.org/download/ or you can upgrade WordPress to version 3.0 automatically from your control panel dashboard.