I decided to do a quick SEO review of the website now that 2010 is over.
The following is a list of the top 50 pages on shanemcdonald.org for 2010. You can see the page details, page views and unique pageviews / visitors on the post below. I will also be publishing the top 25 SEO Keywords for the site (might extend it to the top 50 keywords for 2010). These will be uploaded in the next few days.
Top 50 Pages on ShaneMcDonald.org for 2010
Source : Google Analytics – ( Date Range 1st Jan 2010 to 31st December 2010 )
I just want to wish a Happy Christmas and a very Happy New Year to all my friends, family and to the 751,000 visitors to my website over the past year. Hope you have a very enjoyable holiday season.
I noticed a huge jump in website traffic over the past 2 days, with over 2,550 visitors yesterday. I did a bit of checking on Google Analtyics and found people searching for Snow related keywords – the top 4 snow related searches were “Snow Forecast Ireland”, “Will it Snow in Ireland”, “Weekend Snow Ireland” and “Snow Ireland”.
These searchers were picking up on a post which I had uploaded way back in January 2010 – http://shanemcdonald.org/myblog/2010-01-08/snow-coming-ireland-could-grind-to-a-halt-this-weekend/.
Interesting to see how a blog post from 11 months ago can increase website traffic by between 10-15%. Using keywords in your post, Tags, Categories and using an SEO Plugin call help to optimise your Blog Posts in this way.
The Worst May be Over
Apparently though the worst of the snow is over (according to met.ie), we will have Snow showers affecting eastern counties will die out for a time early tonight (Thursday 2nd Dec). The severe ground frost setting in after dark is going to lead to ice on untreated surfaces – which will create major problems tomorrow morning for commuters. There is a chance of snow with Rain and sleet arriving in the northwest and west overnight and spreading southeast possibly turning to snow in many places, giving further accumulations before Friday morning.
Friday will have sleet and snow affecting many places Friday morning but clearing east by early afternoon. The weekend is mainly cold with a few showers, some hail sleet and snow.
The South East has been badly affected and when all this snow thaws, watch out for the floods !
Happy New Year to you all and I hope you all have a really great 2010.
Thanks to the 486,892 visitors who visited the website in 2009.
Heres to 2010!
This is the second post regarding tips and tricks you can use to improve your search engine optimization.
1 – Creating a Useful Web Presence
If you can create a useful web presence then you will be default get some good traffic. More and More, Google is moving towards natural searching patterns, so if an article is written for the audience (people) rather thank being stuffed with keywords aimed at search engines, keeping visitors in mind, then it should do well.
2 – Update your site often
Keep the site well updated, don’t let any content go out of date – this will ensure that your site will not be ignored by the search engines. One trick is to update your site with relevant breaking news or related topics as soon as possible – for example, one email company used Google alerts and on a day when GMail went down, their site was updated within minutes saying “Fed up with GMail Outages – Buy our Email Solution” – this was reflected in their Google AdWords campaigns and showed how an opportunity in their business field was taken advantage of.
3 – The Right Content
Wherever possible try to create sticky content. Sticky Content, or having a sticky site, refers to how longe people will stay on your site. If you can write articles greater than 250 words (some people say 600 words), but which are relevant, well written and “solve the search” for the visitor, then you have ticked off another box for your SEO.
For Example, if you have a Spa website and you are trying to sell Facials, you could list all the facials you currently provide, on your products page. However you could write some articles on why facials are good for the skin, what facials suit certain skin types and perhaps even how to make a homemade facial scrub with oatmeal …. none of this will earn you money though. What you are trying to do is to bring in visitors, this leads to brand awareness and ultimately conversions.
Articles are a great way to supplement your website and enhance what people know about your business.
4 – Making the Site Social
Social Media is a buzzword we now all know. One way to get your website out there is to provide a widget (or button) on your site, which allows people to share your websites link or content. This means your website address, blog post or a snippet of your content, can be sent by email, posted on Facebook or Tweeted on Twitter all for free … and you don’t have to do anything. Just place a button on each page of your site and this can all happen. There are a few major providers, but I found that Add This (www.addthis.com) is best. Visit the site for more information.
5 – Most Important – Don’t try anything stupid
People often try stupid tricks – these are called Black Hat SEO Tricks. These include;
– Keyword stuffing : placing lots of keywords in the text and meta data
– Cloaking : a script which trys to trick the search engines
– Invisible Text : Making the text the same as the background color
– Doorway pages : Invisible pages which try to get the site indexed
SEO requires patience, planning, and monitoring. If you use some SEO keywords and descriptions which bring you a large increase in traffic, you may try to improve on this but changing them further, but a good tip is to retain the old files incase the SEO changes backfire, you can always revert to the last most successful campaign. Try to record your visitor levels and your levels of sales (if you are a business site), in that way you can choose the best SEO combination which produces the best sales from your website.