Optimizing your Website : Organic SEO #2

This is the second post regarding tips and tricks you can use to improve your search engine optimization.

1 – Creating a Useful Web Presence
If you can create a useful web presence then you will be default get some good traffic. More and More, Google is moving towards natural searching patterns, so if an article is written for the audience (people) rather thank being stuffed with keywords aimed at search engines, keeping visitors in mind, then it should do well.

2 – Update your site often
Keep the site well updated, don’t let any content go out of date – this will ensure that your site will not be ignored by the search engines. One trick is to update your site with relevant breaking news or related topics as soon as possible – for example, one email company used Google alerts and on a day when GMail went down, their site was updated within minutes saying “Fed up with GMail Outages – Buy our Email Solution” – this was reflected in their Google AdWords campaigns and showed how an opportunity in their business field was taken advantage of.

3 – The Right Content
Wherever possible try to create sticky content. Sticky Content, or having a sticky site, refers to how longe people will stay on your site. If you can write articles greater than 250 words (some people say 600 words), but which are relevant, well written and “solve the search” for the visitor, then you have ticked off another box for your SEO.
For Example, if you have a Spa website and you are trying to sell Facials, you could list all the facials you currently provide, on your products page. However you could write some articles on why facials are good for the skin, what facials suit certain skin types and perhaps even how to make a homemade facial scrub with oatmeal …. none of this will earn you money though. What you are trying to do is to bring in visitors, this leads to brand awareness and ultimately conversions.
Articles are a great way to supplement your website and enhance what people know about your business.

4 – Making the Site Social
Social Media is a buzzword we now all know. One way to get your website out there is to provide a widget (or button) on your site, which allows people to share your websites link or content. This means your website address, blog post or a snippet of your content, can be sent by email, posted on Facebook or Tweeted on Twitter all for free … and you don’t have to do anything. Just place a button on each page of your site and this can all happen. There are a few major providers, but I found that Add This (www.addthis.com) is best. Visit the site for more information.

5 – Most Important – Don’t try anything stupid
People often try stupid tricks – these are called Black Hat SEO Tricks. These include;
– Keyword stuffing : placing lots of keywords in the text and meta data
– Cloaking : a script which trys to trick the search engines
– Invisible Text : Making the text the same as the background color
– Doorway pages : Invisible pages which try to get the site indexed

SEO requires patience, planning, and monitoring. If you use some SEO keywords and descriptions which bring you a large increase in traffic, you may try to improve on this but changing them further, but a good tip is to retain the old files incase the SEO changes backfire, you can always revert to the last most successful campaign. Try to record your visitor levels and your levels of sales (if you are a business site), in that way you can choose the best SEO combination which produces the best sales from your website.

Michael Jacksons Death causes the internet to slow and Crash Twitter

Moments after the death of Michael Jackson, the internet began to slow. The internet slowdown was happening as people all over the world rushed to verify news accounts of Michael Jacksons death. This surge of internet traffic had unusual effects including crashes and website server slowdowns.

Googles Slowdown
Google confirmed on Friday that when the breaking news of the death first broke, Google feared they were under some sort of Denial of Service Attack – anyone who Googled for “Michael Jackson” got a Google error page rather than the results they were looking for. The Google Error message warned that “your query looks similar to automated requests from a computer virus or spyware application”. This was especially so on Google News. But once confirmed the error message was removed and this only lasted 40 minutes.

The Google’s Trends system showed searches for “Michael Jackson” was so high that the “hotness” gauge the topic was rated as “volcanic”.

Other Sites
Other sites were equally affected with The BBC News website up over 45% in the early hours of the morning.
The Twitter microblogging service actually crashed with the volume of people sending Michael Jackson tweets. At one point 9 out of 10 tweets were only related to Michael Jackson, with over 66,000 Tweets for the late superstar.
Trendrr, (a Web service that tracks activity on social media sites), said that the actual number of Twitter posts on Thursday containing the search term “Michael Jackson” totaled more than 100,000 per hour.

Another site to suffer was the popular chat and celeb site, TMZ; this site actually broke the story following a tip-off, and this site also crashed. This caused a so called domino effect as web users abandoned crashed sites and moved on to second most popular sites…. as a result Perez Hilton’s website then crashed.
The O2 website, where Jackson was to perform on July 13th, also crashed for a short while.
Other stats include more than 20 times the average number of visitors logging onto Sky News Online.

Overview
This moment was one of the busiest moments in Internet history, both in terms of scope or depth.
As a result, sales of his music on iTunes and Amazon are topping the charts, as fans pay tribute to the memory of the pop superstar.

The Top Ten on Amazon at 21:45pm on Friday 26th June is as follows;

1. Michael Jackson 25th Anniversary of Thriller ~ Michael Jackson

2. Off the Wall ~ Michael Jackson

3. Bad ~ Michael Jackson

4. Michael Jackson: The Ultimate Collection ~ Michael Jackson

5. Number Ones ~ Michael Jackson

6. Dangerous ~ Michael Jackson

7. The Ultimate Collection ~ Jackson 5

8. The Essential Michael Jackson ~ Michael Jackson

9. Michael Jackson – Vol. 1-Greatest Hits History ~ Michael Jackson

10. Invincible ~ Michael Jackson