This is the second post regarding tips and tricks you can use to improve your search engine optimization.
1 – Creating a Useful Web Presence
If you can create a useful web presence then you will be default get some good traffic. More and More, Google is moving towards natural searching patterns, so if an article is written for the audience (people) rather thank being stuffed with keywords aimed at search engines, keeping visitors in mind, then it should do well.
2 – Update your site often
Keep the site well updated, don’t let any content go out of date – this will ensure that your site will not be ignored by the search engines. One trick is to update your site with relevant breaking news or related topics as soon as possible – for example, one email company used Google alerts and on a day when GMail went down, their site was updated within minutes saying “Fed up with GMail Outages – Buy our Email Solution” – this was reflected in their Google AdWords campaigns and showed how an opportunity in their business field was taken advantage of.
3 – The Right Content
Wherever possible try to create sticky content. Sticky Content, or having a sticky site, refers to how longe people will stay on your site. If you can write articles greater than 250 words (some people say 600 words), but which are relevant, well written and “solve the search” for the visitor, then you have ticked off another box for your SEO.
For Example, if you have a Spa website and you are trying to sell Facials, you could list all the facials you currently provide, on your products page. However you could write some articles on why facials are good for the skin, what facials suit certain skin types and perhaps even how to make a homemade facial scrub with oatmeal …. none of this will earn you money though. What you are trying to do is to bring in visitors, this leads to brand awareness and ultimately conversions.
Articles are a great way to supplement your website and enhance what people know about your business.
4 – Making the Site Social
Social Media is a buzzword we now all know. One way to get your website out there is to provide a widget (or button) on your site, which allows people to share your websites link or content. This means your website address, blog post or a snippet of your content, can be sent by email, posted on Facebook or Tweeted on Twitter all for free … and you don’t have to do anything. Just place a button on each page of your site and this can all happen. There are a few major providers, but I found that Add This (www.addthis.com) is best. Visit the site for more information.
5 – Most Important – Don’t try anything stupid
People often try stupid tricks – these are called Black Hat SEO Tricks. These include;
– Keyword stuffing : placing lots of keywords in the text and meta data
– Cloaking : a script which trys to trick the search engines
– Invisible Text : Making the text the same as the background color
– Doorway pages : Invisible pages which try to get the site indexed
SEO requires patience, planning, and monitoring. If you use some SEO keywords and descriptions which bring you a large increase in traffic, you may try to improve on this but changing them further, but a good tip is to retain the old files incase the SEO changes backfire, you can always revert to the last most successful campaign. Try to record your visitor levels and your levels of sales (if you are a business site), in that way you can choose the best SEO combination which produces the best sales from your website.
Everyone wants to be #1 on Google, #1 on Yahoo and #1 on MSN. Years ago when the internet started to become popular and search engines were not as clever as they are now, getting to No. 1 for lets say the search term SEO on a search engine was easy. You did this…
<meta name="keywords" content="SEO, SEO, SEO, SEO Optimisation, SEO Tips, SEO Advice, SEO tricks, SEO, SEO" />
… basically you crammed the keywords into your website and you got good listings on search engines. Sometimes the keywords might go on for 1,000 characters or more – This is Keyword Stuffing!
These days, if you spam keywords (also called keyword stuffing), you can expect a backlash – your site will either be banned or be penalised.
Here are 5 primary tips on how you can improve your websites search engine positioning;
- Update your website regularly – regular website updates ensure that your content is always fresh and also shows the search engines that this content is being maintained. You will find that sites which are updated more regularly get visited more by the spiders.
- Write Original Content – NEVER, copy content from another website. Always write your own content as Google does not like duplicated content. Write the content with the customer or website visitor in mind. Also when naming your website files, don’t call the pages page1.html, page2.html – if it is a page for SEO Tips and Advice, then call the page good-SEO-tips.html so if your website is www.shanes-seo-tips.com your page will be at www.shanes-seo-tips.com/good-SEO-tips.html and not www.shanes-seo-tips.com/page2.html – as this can hel your SEO also.
- Include Good Meta data – On each page have a unique TITLE, DESCRIPTION and KEYWORDS. The content of these meta tags should identify the content on your website. Choose good Title and Description tags. If you are stuck, try use the first few lines of the pages content as a guide and reduce it to about 200-230 characters. Keep the Title at a length of 50 – 80 characters.
3(b). Include ALT Text – for each image used on your website, include ALT Text, which means when a user hovers over an image or indeed if an image does not load, descriptive text will appear, describing the contents of the image which did not load. Include a keyword or two in your ALT text where possible.
- Generate a SiteMap – Include a text based site map on your site, which means the search engine robots can navigate your website and index all your pages. Site maps can be in XML format or in HTML – avan better if you can include both.
- Check your site – This is a simple thing but often overlooked. Check your website for spelling errors, HTML Errors, Broken Links, Server Side Includes (SSI) which are not loading, Images which are not loading.
Before you implement these on your site…
(1) make a backup of your site – if you mess up the meta data, better going back to something which works rather than starting from scratch.
(2) record your current positions in search engines – that way you can measure your success rates, e.g. we were in position 56 last week and now we are at position #11 for the keyword “SEO Advice”. Keep monitoring your progress. Eventually this progress will slow down and you may need to implement some more advanced SEO techniques.
The tips above are all suited to those who have a basic knowledge of HTML syntax and are aimed at websites which have little or no SEO work done on them.
If you require a basic HTML introduction, leave a post with your comments and I will upload one.
Tips for Organic SEO #2 will appear on the blog soon – bookmark the tab “Search Engine Optimization” on this site.
The tips above have been used on many sites before and are known to work – however I accept no responsibility for anyones individual implementation or incorrect implemetation of these tips – I know they work and I would be very surprised if they did not work on any website which has decent textual content and which has not been optimised previously.
Moments after the death of Michael Jackson, the internet began to slow. The internet slowdown was happening as people all over the world rushed to verify news accounts of Michael Jacksons death. This surge of internet traffic had unusual effects including crashes and website server slowdowns.
Google confirmed on Friday that when the breaking news of the death first broke, Google feared they were under some sort of Denial of Service Attack – anyone who Googled for “Michael Jackson” got a Google error page rather than the results they were looking for. The Google Error message warned that “your query looks similar to automated requests from a computer virus or spyware application”. This was especially so on Google News. But once confirmed the error message was removed and this only lasted 40 minutes.
The Google’s Trends system showed searches for “Michael Jackson” was so high that the “hotness” gauge the topic was rated as “volcanic”.
Other sites were equally affected with The BBC News website up over 45% in the early hours of the morning.
The Twitter microblogging service actually crashed with the volume of people sending Michael Jackson tweets. At one point 9 out of 10 tweets were only related to Michael Jackson, with over 66,000 Tweets for the late superstar.
Trendrr, (a Web service that tracks activity on social media sites), said that the actual number of Twitter posts on Thursday containing the search term “Michael Jackson” totaled more than 100,000 per hour.
Another site to suffer was the popular chat and celeb site, TMZ; this site actually broke the story following a tip-off, and this site also crashed. This caused a so called domino effect as web users abandoned crashed sites and moved on to second most popular sites…. as a result Perez Hilton’s website then crashed.
The O2 website, where Jackson was to perform on July 13th, also crashed for a short while.
Other stats include more than 20 times the average number of visitors logging onto Sky News Online.
This moment was one of the busiest moments in Internet history, both in terms of scope or depth.
As a result, sales of his music on iTunes and Amazon are topping the charts, as fans pay tribute to the memory of the pop superstar.
The Top Ten on Amazon at 21:45pm on Friday 26th June is as follows;
1. Michael Jackson 25th Anniversary of Thriller ~ Michael Jackson
2. Off the Wall ~ Michael Jackson
3. Bad ~ Michael Jackson
4. Michael Jackson: The Ultimate Collection ~ Michael Jackson
5. Number Ones ~ Michael Jackson
6. Dangerous ~ Michael Jackson
7. The Ultimate Collection ~ Jackson 5
8. The Essential Michael Jackson ~ Michael Jackson
9. Michael Jackson – Vol. 1-Greatest Hits History ~ Michael Jackson
10. Invincible ~ Michael Jackson