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Bloggers and Influencers must Tag sponsored posts with #AD and #SP

Bloggers and Influencers must Tag sponsored posts with #AD and #SP

In an effort to stop consumers from being misled there is a new set of Guidelines for Bloggers and influencers. Online posts must now say if they are being paid to promote a service or product. These guidelines have been set out by the Advertising Standards Authority for Ireland (ASAI).

The ASAI has introduced the guidelines due to the increase in online advertisements on blogs and social media websites. These may come as mentions on Snapchat or Instagram or indeed in Blog Posts. People like the Kardashians make significant money from advertising products in this way. In Ireland in recent years there has been an increase in social media influencers being paid for this sort of marketing.

Influencers and Bloggers must add disclaimers to their posts. These disclaimers should be obvious and visible for consumers to see on the content. The ASAI have said that they will ensure bloggers and influencers adhere to the new guidelines. Declaring a sponsored piece of content will be easy. A simple hashtag can be used to denote a that they are being paid to advertise a product. The suggested tags are #AD and #SP.

I personally have never been paid to advertise a product or service. I have on occasion been asked to review a book or two but that is rare. I think this new set of online guidelines will be good, as it will be easy for the followers or readers of a blog post to know if this is a sponsored post or indeed if the person is really saying something because they want to and because they think a product is actually very good.

I do worry that there maybe some difficulty in tracking and checking if someone was actually paid for a post. I cannot see how someone will be able to prove this. Also on the flip side, how can someone prove if they product they mentioned was one they actually like.

Time will tell !

 

The Best Television Adverts from the Eighties

I recently setup a poll for the Best Movies of the 1980’s but TV Adverts from the 80s are some of the most memorable. From a finger of fudge to the Milkybar kid, those songs are still engrained on peoples memories. … well if you grew up in the 80s that is!

There’s a great one on the final set of videos (2nd last advert) … “You never know what’s around the corner, so Don’t Run” … what was that selling?

Anyway, I have placed some videos of Television Adverts from the 80’s below … whats your favourite advert? I might create a poll around this at some point.
Do you remember any of these?

Gillette remove football from Henrys Hand on French Site

Gillette remove football from Henrys Hand on French Site

Football removed from Thierry Henrys hand on French version of Gillette website
Gillette, the shaving company, who’s stars, Thierry Henry, Tiger Woods and Roger Federer star in the campaign have updated their website. If you log onto http://www.gillettechampions.com and visit the Irish site you will see one image with a football in Thierry Henrys left hand – if you visit the French version the foodball is not in Henrys hand.

See the Gillette screenshots for the Gillette Champions website below.

The Irish Version of the Gillette Champions website

The Irish Version of the Gillette Champions website

The French Version of the Gillette Champions website - Note no Football

The French Version of the Gillette Champions website - Note no Football

French Disgust at Henrys HandBall
This may have been as a result of the French disgust at the way Thierry Henry cheated during the France v Ireland game. 88% of French people voted on a Le Monde poll that Ireland did not deserve to lose that way and that a replay was fair. Perhaps Gillette thought that the recent backlash against Thierry Henry was going to damage their brand.

The recent “Gillette – The Cheaters Choice” Email Funny Attachment (I have a copy of it but I’m not going to put it on-line for legal reasons) which has being doing the rounds on email system around Europe is all the more interesting now that Tiger Woods has had his cheating made public. I’m sure Roger Federer is shaking in his boots – or maybe he’s the good guy in all this, after all he is the one looking at the 2 guys in the shots above.

Close Shaves all round!