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Bloggers and Influencers must Tag sponsored posts with #AD and #SP

Bloggers and Influencers must Tag sponsored posts with #AD and #SP

In an effort to stop consumers from being misled there is a new set of Guidelines for Bloggers and influencers. Online posts must now say if they are being paid to promote a service or product. These guidelines have been set out by the Advertising Standards Authority for Ireland (ASAI).

The ASAI has introduced the guidelines due to the increase in online advertisements on blogs and social media websites. These may come as mentions on Snapchat or Instagram or indeed in Blog Posts. People like the Kardashians make significant money from advertising products in this way. In Ireland in recent years there has been an increase in social media influencers being paid for this sort of marketing.

Influencers and Bloggers must add disclaimers to their posts. These disclaimers should be obvious and visible for consumers to see on the content. The ASAI have said that they will ensure bloggers and influencers adhere to the new guidelines. Declaring a sponsored piece of content will be easy. A simple hashtag can be used to denote a that they are being paid to advertise a product. The suggested tags are #AD and #SP.

I personally have never been paid to advertise a product or service. I have on occasion been asked to review a book or two but that is rare. I think this new set of online guidelines will be good, as it will be easy for the followers or readers of a blog post to know if this is a sponsored post or indeed if the person is really saying something because they want to and because they think a product is actually very good.

I do worry that there maybe some difficulty in tracking and checking if someone was actually paid for a post. I cannot see how someone will be able to prove this. Also on the flip side, how can someone prove if they product they mentioned was one they actually like.

Time will tell !

 

Museum of Brands, Packaging and Advertising, London – Attraction Review

Museum of Brands, Packaging and Advertising, London – Attraction Review

The Museum of Brands, Packaging and Advertising in London brings to life the history of consumer culture all the way from Victorian times to today.

It is an amazing history of brands, packaging and advertising. Within the museum there are adverts, thousands of actual examples of branding, packaging. You can examine the difference in packaging of products over decades, seeing how a products design changes with the times. This museum will certainly bring back memories of products from your childhood. As well as products and brands there are also items of fashion, magazines and items from historical events e.g. The Queen’s Jubilee memorabilia and so on.

I saw many packages from my childhood here as well as many products which are no longer on sale, or indeed products which flopped or were discontinued.

The Museum is located near Notting Hill gate and is just a few minutes walk from the world famous Portobello Road. It is located in the fashionable Notting Hill are of London, the neighbourhood has a distinctive, small-village feel popularised by the film of the same name.

At the The Museum of Brands, Packaging and Advertising you will see see Rimmel cosmetics from the 1890’s, First World War OXO Cubes, Mars Bars, Rolo’s and Kit Kat from the 1930’s, a 1970’s Chopper Bike, a 1980’s Spectrum home computer  and around 12,000 other items that will open your eyes to the way we lived and shopped.

The Museum of Brands, Packaging and Advertising is a very interesting attraction, especially if you have an interest in advertising, packaging and marketing. Slightly off the beaten track but worth visiting.

Admission
Admission is £6.50 for adults and £2.25 for children. Family Tickets are £15.

Address
2 Colville Mews, Lonsdale Road, Notting Hill, London, W11 2AR

Phone
+44 (0)20 7908 0880

Map

Museum of Brands, Packaging and Advertising, London

Museum of Brands, Packaging and Advertising, London

Gillette remove football from Henrys Hand on French Site

Gillette remove football from Henrys Hand on French Site

Football removed from Thierry Henrys hand on French version of Gillette website
Gillette, the shaving company, who’s stars, Thierry Henry, Tiger Woods and Roger Federer star in the campaign have updated their website. If you log onto http://www.gillettechampions.com and visit the Irish site you will see one image with a football in Thierry Henrys left hand – if you visit the French version the foodball is not in Henrys hand.

See the Gillette screenshots for the Gillette Champions website below.

The Irish Version of the Gillette Champions website

The Irish Version of the Gillette Champions website

 

The French Version of the Gillette Champions website - Note no Football

The French Version of the Gillette Champions website – Note no Football

French Disgust at Henrys HandBall
This may have been as a result of the French disgust at the way Thierry Henry cheated during the France v Ireland game. 88% of French people voted on a Le Monde poll that Ireland did not deserve to lose that way and that a replay was fair. Perhaps Gillette thought that the recent backlash against Thierry Henry was going to damage their brand.

The recent “Gillette – The Cheaters Choice” Email Funny Attachment (I have a copy of it but I’m not going to put it on-line for legal reasons) which has being doing the rounds on email system around Europe is all the more interesting now that Tiger Woods has had his cheating made public. I’m sure Roger Federer is shaking in his boots – or maybe he’s the good guy in all this, after all he is the one looking at the 2 guys in the shots above.

Close Shaves all round!