2016 will probably be remembered as a year full of untimely celebrity deaths, terrorist incidents and countries voting against the establishment. It was the year of Brexit and Trump. 2016 was also the year we said goodbye to Bowie, George Michael, Leonard Cohen and...read more
Everyone knows the pre-flight airline safety announcements.... What you should and should not do on the flight, as well as what to do in an emergency. But would it not be better if the truth was thrown in also for a more realistic airline safety announcements. As a...read more
In the News
In an effort to stop consumers from being misled there is a new set of Guidelines for Bloggers and influencers. Online posts must now say if they are being paid to promote a service or product. These guidelines have been set out by the Advertising Standards Authority...read more
Normally, the first Christmas commercial I see comes with a cry of 'No, its far too early for this'. But this year, the first Christmas commercial I saw was for Littlewoods Ireland and I actually liked it. Now, part of the reason why I liked it was because they used...read more
Internet & Technology
I get these from Paypal Phishing emails time to time and I'm sure anyone with an active email account will also. We are all used to seeing spam emails pretending to be from valid companies all the time. The question is how can you spot if these are legitimate...read more
During the 2010 World Cup is did a few predictions on those fixtures. For the last day of the English Premiership season I decided to put my Premiership match predictions out there before the games. See how accurate my predictions were below. I put a €1 on an...read more
Recommended Movies - Moonlight, Fences & All is Lost I have seen a few great movies in the past few weeks, 2 oscar winning movies and also one which is available for download. Moonlight This movie is one which I was in two minds about, both before seeing it and...read more
Since January 2011 I have being running a photography blog on www.shanemcdonald.me. Initially I was updating the site every week or so, but it quickly went to being updated every month. IN 2016, I think I updated it only 4-5 times. The content on the site would...
I am Shane McDonald, an experienced digital marketer with over 20 years experience in programming, online marketing and online technologiesMy expertise is in PPC, online display advertising, e-mail marketing, SEO and social media marketing
My background is actually in C programming, and I worked for a few years in the mobile telecoms sector in Dublin. I took a year out to work for Sensis in Sydney, Australia, finally I moved into the area of web development. I ran my own web development and online marketing company for over 5 years before moving to my current role in digital marketing.
My main qualifications are B.Sc in Commercial Software Development from Waterford Institute of Technology, as well as a Masters in Business Innovation and Entrepreneurship. I recently completed a Professional Diploma in Digital Marketing with the Digital Marketing Institute, as my current role is in area of e-commerce, digital marketing, and social media marketing.
I enjoy photography & over the past few years have developed my skills in that area. I mainly shoot landscape but I also enjoy food, travel & event photography. I also enjoy music & in 2015 played on 2 stages at the Glastonbury festival and more recently I played 4 nights at Garter Lane Waterford for the Tramore M.S. production of ‘Rock of Ages’.
I’m active on social media and due to the background in photography I have a recent fondness for the Instagram platform as well as sites like 500px and Flickr. Follow me on Twitter, Facebook, LinkedIn … connect with me below. I tweet daily but not too much, normally 7-13 tweets per day – I look forward to connecting !