I just learned of something which might be hampering your attempts to get good levels of traffic to your site if you are using WordPress.
One of the best things about WordPress is that you can add a category or two to your post. It turns out that listing your blog post under more than one category might be considered as duplicate content in Googles eyes and your site may be penalised.
I will be posting under only 1 category for a while to see if this helps with the site traffic / SEO on the site.
Any comments – please add them below to discuss the search tricks you use for WordPress SEO
The traffic to the site is now 1,000 visitors up PER DAY, over the same daily periods in the first 6 months of the year. In the months Jan to June I was getting about 1,800 visitors per day to the site and I put this down to my lapse in frequent blogging and a reduction in updates to the site. This follows on from the Panda and other updates from Google in recent months and I was sure I was affected.
In July I decided to start blogging more and updating the site more frequently. I uploaded a few blog posts in July. This seemed to work very quickly and early August traffic seemed to indicate very high spike in traffic and no apparent reason. Could this be down to the updates and more frequent blog posts?
I will wait and see – but for now I will not be resting on laurels and will be updating the blog on an ongoing basis to ensure this new gain of traffic is not lost !
I had being blogging quite a lot between July 2011 and January 2012 but due to may things, I had very infrequent updates to the blog and to the website in general since January. The one thing I noticed was a drop in traffic and this is something which Google and Search Engines love to see – Regular Updates with Original Quality Content.
Below is a graph of traffic to the website since the regular updates to the site were reduced to once a month or once every three weeks. I’m now doing a test to see how a concerted effort on content might grow this traffic once more.
I’m going to have a blog post on the site once every three days if possible and can then assess the results in traffic numbers. I’m looking at getting the traffic back up over the 50K unique visitors per month.
Lets wait and see…
I decided to do a quick SEO review of the website now that 2010 is over.
The following is a list of the top 50 pages on shanemcdonald.org for 2010. You can see the page details, page views and unique pageviews / visitors on the post below. I will also be publishing the top 25 SEO Keywords for the site (might extend it to the top 50 keywords for 2010). These will be uploaded in the next few days.
Top 50 Pages on ShaneMcDonald.org for 2010
Source : Google Analytics – ( Date Range 1st Jan 2010 to 31st December 2010 )
Its been a while since I posted a Search Engine Optimisation (SEO) post and this is quite a useful one for choosing your SEO Keywords or Key-Phrases for you TITLE, DESCRIPTION and BODY content.
This tool from Google is called “Google Trends” and it allows you to view relative search volumes and seasonal keyword search trends between two or more keyword phrases. For example if you want to see how people are searching on the web, you can include these keywords into Google Trends and leave it do its work. Below, I have done a search for Golf Course, Golf Club and Golf Links for the past 12 months using the Irish Datacentres. Golf Club and Golf Course are usually the same thing in reality, but what do people search for?
This can show that Golf Club is used more than Golf Course. This is important when choosing your SEO Keywords. So if you are a Golf Course you can choose to go for the most searched term “Golf Club” or the less competitive term “Golf Course”. Selecting a less competitive search term can help you when you setup a website. If you are promoting a very competitive keyword, e.g. “music download” which is the second most competitive keyword term, you can try combine this into a niche 3 word phrase, e.g. “classical music download” , “free music download” or “irish music download”. You can then use Google Trends to see which keyword combination would be best for you.
If you were to search for something like “Festival” or “Mothers Day” you would be able to see the annual trends for these terms, which may be interesting for you when selecting keywords for your business website.
This is only one use for Google trends and there is much more that this system offers.
For a bit of fun, take a look at this Google Trend : LINK
It shows how talk of Recession is going down and Cheating is going up. Especially a huge spike , dated November 19th, when Theirry “Le Cheat” Henry decided he wanted to take up Gaelic Football for a few seconds.
Play around with Google trends and you should find some uses to assist your SEO Keyword Research.
Everyone wants to be #1 on Google, #1 on Yahoo and #1 on MSN. Years ago when the internet started to become popular and search engines were not as clever as they are now, getting to No. 1 for lets say the search term SEO on a search engine was easy. You did this…
<meta name="keywords" content="SEO, SEO, SEO, SEO Optimisation, SEO Tips, SEO Advice, SEO tricks, SEO, SEO" />
… basically you crammed the keywords into your website and you got good listings on search engines. Sometimes the keywords might go on for 1,000 characters or more – This is Keyword Stuffing!
These days, if you spam keywords (also called keyword stuffing), you can expect a backlash – your site will either be banned or be penalised.
Here are 5 primary tips on how you can improve your websites search engine positioning;
- Update your website regularly – regular website updates ensure that your content is always fresh and also shows the search engines that this content is being maintained. You will find that sites which are updated more regularly get visited more by the spiders.
- Write Original Content – NEVER, copy content from another website. Always write your own content as Google does not like duplicated content. Write the content with the customer or website visitor in mind. Also when naming your website files, don’t call the pages page1.html, page2.html – if it is a page for SEO Tips and Advice, then call the page good-SEO-tips.html so if your website is www.shanes-seo-tips.com your page will be at www.shanes-seo-tips.com/good-SEO-tips.html and not www.shanes-seo-tips.com/page2.html – as this can hel your SEO also.
- Include Good Meta data – On each page have a unique TITLE, DESCRIPTION and KEYWORDS. The content of these meta tags should identify the content on your website. Choose good Title and Description tags. If you are stuck, try use the first few lines of the pages content as a guide and reduce it to about 200-230 characters. Keep the Title at a length of 50 – 80 characters.
3(b). Include ALT Text – for each image used on your website, include ALT Text, which means when a user hovers over an image or indeed if an image does not load, descriptive text will appear, describing the contents of the image which did not load. Include a keyword or two in your ALT text where possible.
- Generate a SiteMap – Include a text based site map on your site, which means the search engine robots can navigate your website and index all your pages. Site maps can be in XML format or in HTML – avan better if you can include both.
- Check your site – This is a simple thing but often overlooked. Check your website for spelling errors, HTML Errors, Broken Links, Server Side Includes (SSI) which are not loading, Images which are not loading.
Before you implement these on your site…
(1) make a backup of your site – if you mess up the meta data, better going back to something which works rather than starting from scratch.
(2) record your current positions in search engines – that way you can measure your success rates, e.g. we were in position 56 last week and now we are at position #11 for the keyword “SEO Advice”. Keep monitoring your progress. Eventually this progress will slow down and you may need to implement some more advanced SEO techniques.
The tips above are all suited to those who have a basic knowledge of HTML syntax and are aimed at websites which have little or no SEO work done on them.
If you require a basic HTML introduction, leave a post with your comments and I will upload one.
Tips for Organic SEO #2 will appear on the blog soon – bookmark the tab “Search Engine Optimization” on this site.
The tips above have been used on many sites before and are known to work – however I accept no responsibility for anyones individual implementation or incorrect implemetation of these tips – I know they work and I would be very surprised if they did not work on any website which has decent textual content and which has not been optimised previously.