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Shane McDonald

Shane McDonald is an experienced digital marketer with over 21 years experience in programming and online technologies, and is also a blogger, photographer and musician.

What I Do

My professional background started in Software Development in C programming for a mobile data company. Later I transitioned to developing e-commerce websites in PHP/MySQL, working for myself for just over 5 years. I then got a chance to work for a major leisure brand as E-Commerce Manager working on everything from PPC and paid search to website development and SEO, a role which I held for over 10 years.

I now work for a hospitality digital marketing company, NetRev, providing digital and revenue management solutions for this sector. I work with a variety of technologies and systems, everything from PHP, Javascript, HTML to software such as Adobe Illustrator, Photoshop and Dreamweaver.

I also enjoy photography any you can check my photography portfolio on my award winning photoblog

As a musician, my primary instrument is piano but I also play guitar. My Queen fan-site is on this server , click to visit Shane’s Queen Site.

Follow Shane McDonald on Twitter on @MrShaneMcdonald and @ShanesPhoto


  • Web Development
  • Social Media & Community
  • Email Marketing
  • Blogging


  • Social Media Strategy
  • Graphic Design
  • Google Analytics


  • E-Commerce Strategy
  • Search Engine Optimisation
  • PPC / Paid Search (Google/BING)
  • Video / Photography Production

Dedicated IT Professional

Shane McDonald

Dedicated IT professional with over 21 years experience in software development, programming and web design, in sectors including leisure, telecoms, print media, and creation of bespoke on-line services.

Comprehensive business / technical skillset with strong communication and analytical skills. This combined with a proven track record of over 125 projects and 78 websites completed over the past 16 years.

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